Cheers to Change: The New Wis. Stat. 125 – Contract Manufacturing

02/15/24 Update: A previous version of this post mentioned that product produced under a Contract Production agreement (#2 below) could be counted towards a Host’s total production volume for the purposes of Full Service Retail sale privileges under the new statute, that is not the case. Product produced under a contract production agreement\recipe brewing agreement … Read more

Cheers to Change: The New Wis. Stat. 125 – Full Service Retail

The landscape of Wisconsin’s alcoholic beverage regulations has recently undergone substantial changes with the revision of Wis. Stat. Chapter 125. In this post we will be discussing one of the most substantial changes, specifically, the ability of breweries, wineries, and distilleries to offer beer, wine, and spirits (“full service retail” under the new statute) at … Read more

Alcohol Producers: Do I Need a Municipal Liquor License to Serve in my Tasting Room?

As many of you know, a significant portion of the work OG+S does is dedicated to the federal and state permitting that is required to open and operate a new brewery, brewpub, winery, or distillery. Inevitably, after the Federal (TTB) and State (DOR) permits are received, many clients ask, “Do I need a license from … Read more

No, Your Wisconsin Liquor Store/Tavern/Restaurant/Bar Cannot Direct Ship To Consumers.

Since I’ve gotten calls on this twice in the past two weeks, maybe it is good public information. No, your Wisconsin Liquor Store/Tavern/Restaurant/Bar cannot direct ship to consumers. It is certainly not legal to direct ship to consumers in Wisconsin. Wisconsin Statutes Chapter 125 requires “face-to-face” sales and prohibits delivery direct to consumers from any … Read more

Social Distancing: You Check Out Any Time You Like, But You Can Never Ship?

We’ve been getting a lot (a lot) of questions about how breweries, wineries, or distilleries can practice and encourage effective “social distancing” with their clientele. So, let’s review for the record: Basic Rule: Breweries, Wineries, and Distilleries can sell at their place of manufacture/tasting room for off-premise consumption. In other words, they can all sell … Read more