Avoid the Red Card: What Businesses Need to Know About FIFA’s Intellectual Property Rules During the 2026 World Cup
With the 2026 FIFA World Cup set to be the largest tournament in history, businesses across the United States, Canada, and Mexico are preparing marketing campaigns designed to capitalize on the excitement surrounding the event. However, before incorporating World Cup-themed branding into advertisements, promotions, or social media content, businesses should understand that FIFA aggressively protects … Read more