Trademark Trouble in Candyland: Lessons for Growing Brands from Nerds vs. Dweebs
Ferrara Candy Company, the maker of Nerds, recently filed a lawsuit against the maker of Dweebs candy. What looks like a quirky fight between two playful names is actually a cautionary tale for startups and small businesses building their brands. Ferrara has spent decades growing Nerds into a cultural touchstone. In 2024 alone, sales topped … Read more