We have previously discussed descriptive marks and some problems they have. But what if you really, really want one? Can you still protect it? It depends on whether or not it can eventually be recognized by customers as something more than a description of your goods and services. If so, then the mark has gained … Read more
I admit it, one of my favorite things about craft beer is the clever names. There are puns, odd references, and just plain silliness. It just tickles my fancy. But they are also trademarks, and as more beers come on the market, there are more chances for conflict. These disputes have been highlighted by several … Read more
Just like Steve Rogers through his transition to Captain America, trademarks vary in strength. Some are burly superheroes, and some are weaklings hiding behind their bigger friends for protection. What makes a mark strong versus weak? The level of which your mark describes the good or service that you are selling. There is a spectrum … Read more