branding

Trademark Trouble in Candyland: Lessons for Growing Brands from Nerds vs. Dweebs

Ferrara Candy Company, the maker of Nerds, recently filed a lawsuit against the maker of Dweebs candy. What looks like a quirky fight between two playful names is actually a cautionary tale for startups and small businesses building their brands. Ferrara has spent decades growing Nerds into a cultural touchstone. In 2024 alone, sales topped … Read more

Stand for Something…or Fall for My Perfume

Speaking at the Deutsche Bank Global Consumer Conference, Unilever’s CEO Alan Jope said: “We believe the evidence is clear and compelling that brands with purpose grow. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”  That seems to … Read more