Trademark Trouble in Candyland: Lessons for Growing Brands from Nerds vs. Dweebs

Ferrara Candy Company, the maker of Nerds, recently filed a lawsuit against the maker of Dweebs candy. What looks like a quirky fight between two playful names is actually a cautionary tale for startups and small businesses building their brands. Ferrara has spent decades growing Nerds into a cultural touchstone. In 2024 alone, sales topped … Read more

Poking Fun or Making a Buck?

My last blog post ended with a cliffhanger: but what about Jack Daniel’s and dog toys? For those of you on the edge of your seats, thanks for waiting. There are others probably thinking, “What is this guy’s deal? First, it was shoes and socks, and now it’s whiskey and dog toys?” For those readers, … Read more