Shield your Goodwill with Strong Trademarks

Just like Steve Rogers through his transition to Captain America, trademarks vary in strength.  Some are burly superheroes, and some are weaklings hiding behind their bigger friends for protection.  What makes a mark strong versus weak?  The level of which your mark describes the good or service that you are selling.  There is a spectrum … Read more

Forms Draw a Blank on Copyright Protection

Copyright protects the original expression of an idea, but not the idea itself as copyright protection extends only to “original works of authorship.” That is why we can have lots of books, films, TV movies, songs, and more regarding the life of Marilyn Monroe of varying quality.  The threshold of what is an original expression … Read more

Mark Madness

We now know the brackets for the NCAA tournament.  How people choose their winners can be everything from favorite colors to hours of study.  But two things are always certain during the tournament:  Upset wins and a crackdown on businesses using “March Madness” without permission. Starting right around now, many companies are looking to cash in on … Read more

IP from Sea to Shining Sea

Your ideas may know no boundaries, but the protection of them does.  Intellectual property laws only protect the subject within the boundaries of the entity that created the protection.  There are three types of entities that provide intellectual protection:  States (or provinces), nations and regional intellectual property organizations. Nations each have their own intellectual property … Read more

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