I love trademark law. I admit it. I have used the hashtag #trademarknerd more than once. One reason that I love it is that it is part of everyday life. If you shop, you use and understand trademark law. And here you thought you were just buying shampoo. Trademarks are completely based on customer perceptions. … Read more
The King in Alice in Wonderland said, “Begin at the beginning and go on till you come to the end: then stop.” For strategic planning, I agree with the first part, but vehemently disagree with the second. Don’t stop! Keep looking, moving, and revising as needed. The world changes; your business changes. Why shouldn’t your … Read more
Finally, it is time for action. You have direction from your SMART goals; now it’s time to figure out how you are going to implement them. Now is the time for specifics. What needs to be done? Use action verbs – create, attend, write, etc. Identify exactly what – write two blog posts each week, … Read more
You have your Strengths, Weaknesses, Threats, and Opportunities all plotted out, right? It wasn’t just an exercise in creating charts. Now you have to do something with it. It is time to start your strategic plan. If you don’t point your boat towards the water, you aren’t going to get there. Take a good look … Read more
It’s the beginning of the calendar year, which means it’s a great time to look at your plan for the year. Even if your fiscal year is already going, if you didn’t look at that plan before, do it now. What’s that? You don’t have a strategic plan. Well, what are you waiting for? Someone … Read more
Soon to be OgdenGlazer, LLC, Glazer Legal Services is being joined by attorney Erin R. Ogden. An attorney with a long history in business law, intellectual property, and licensing, Erin is a great fit with the skills you have come to expect from Glazer Legal Services. Together, we are now OgdenGlazer.