trademark

Lambic, Gueuze, and Methode Traditionelle

There is a really long explanation that goes around Certification Marks, Geographical Indications, and the respect Americans must give to their European counterparts. Moreover, there is a long and tortured history of international law, broken treaties, and implemented international protocols dedicated to recognizing trademarks, appelation d’origine controlle (AOC), and other designations across borders. I’m not … Read more

Shield your Goodwill with Strong Trademarks

Just like Steve Rogers through his transition to Captain America, trademarks vary in strength.  Some are burly superheroes, and some are weaklings hiding behind their bigger friends for protection.  What makes a mark strong versus weak?  The level of which your mark describes the good or service that you are selling.  There is a spectrum … Read more

Deep Fried Descriptiveness

Fish fry season in full swing here in Wisconsin, but let’s be honest, when isn’t it?  Our love of Friday Night Fish has even inspired websites like Madison Fish Fry to help hungry folk find their next beer battered entrée.  Fish fry products, however, are more than something to stock up for the week’s end.  … Read more

Mark Madness

We now know the brackets for the NCAA tournament.  How people choose their winners can be everything from favorite colors to hours of study.  But two things are always certain during the tournament:  Upset wins and a crackdown on businesses using “March Madness” without permission. Starting right around now, many companies are looking to cash in on … Read more