I get many different types of questions from my clients regarding various trademark matters. Some scenarios involve trademarks that have been in their portfolio for a while and are no longer in use, while other trademarks are brand new and ready for their moment in the spotlight. Sometimes clients wonder what to do with a … Read more
After moving to Wisconsin, I came to appreciate many things about Wisconsin culture, including the near-universal adoration of Kwik Trip. After a few visits to Kwik Trip, I realized that Kwik Trip was something I had experienced long before ever having been to Wisconsin. In my native state of Iowa, Kwik Trip had been present … Read more
Your ideas may know no boundaries, but the protection of them does. Intellectual property laws only protect the subject within the boundaries of the entity that created the protection. There are three types of entities that provide intellectual protection: States (or provinces), nations and regional intellectual property organizations. Nations each have their own intellectual property … Read more
I love trademark law. I admit it. I have used the hashtag #trademarknerd more than once. One reason that I love it is that it is part of everyday life. If you shop, you use and understand trademark law. And here you thought you were just buying shampoo. Trademarks are completely based on customer perceptions. … Read more