A trademark (or service mark) is something (really, anything) that helps your customers find you for what you sell. It helps them refer you to their friends so they find you, too. That means it has be able to be remembered and identified later as that. The fancy term is that it is “an indicator … Read more
Font isn’t something people always think about when it comes to trademark. For many businesses, the words of their trademark are the words, and the form of the text is chosen because it “looks nice,” matches a vibe, or pairs well with the products or services. In actuality, stylized words are a form of logo mark in trademark, and they can be a big deal. Think of a particular stylized white cursive script against … Read more
The federal government is “shut down.” But that shut down does not apply equally across all aspects of the federal government. For those of us who work with intellectual property, that is on full display. For example, the United States Patent and Trademark Office (USPTO), remains “open and fully operational” because it has operating reserves … Read more
We are seeing more and more scams related to trademarks. They are getting increasingly sophisticated. Please, please, please do not pay for anything over the phone. The USPTO never asks for money over the phone. The website is www.uspto.gov. It is the United States Patent and Trademark Office (“USPTO”). Some of the scams say things … Read more
In today’s digital era, the world of intellectual property is evolving rapidly. With technology making the technical aspects of filing trademark applications more accessible than ever, it might seem like the process is becoming straightforward. And to a certain extent, it is. With user-friendly USPTO interfaces, AI-driven tools, and abundant resources, the barriers to entry … Read more
When a fantastic trademark dispute arises, especially one involving superheroes, this trademark attorney cannot help but blog about it. The nature of this particular trademark dispute is epic, perhaps rising to the level worthy of a superhero blockbuster (or maybe that’s just this attorney’s trademark geekdom talking). In either event, like many legal disputes, this … Read more
Can trademarks and sports mix? To address this question, I wanted to dive in with several case studies: Of course, this Cheesehead cannot help but talk about the Green Bay Packers! The Packers’ notable trademark is it’s original one where it claims the services of “entertainment services in the form of professional football games and … Read more
You may remember the CD-ROM, that vestige of a technological age mostly past by now. This was software as a good, a tangible item for sale usable in several ways. Of course, as with time, so goes with new technology: change is inevitable. Nowadays, we download, stream, and access software without even so much as … Read more
We are a “first to use” jurisdiction for trademarks in the United States. That means, if you are the first to use a trademark in multi-state commerce you have “priority” over those who use the same trademark after you, and are the rightful owner of the mark. However, we also have a trademark filing system … Read more
Big announcement! The United States Patent and Trademark Office (“USPTO“) will begin issuing electronic registration certificates for all trademark applications filed from today onward. What does this mean for you?: If you apply for a new trademark, the USPTO will provide your registration certificate digitally, rather than on paper, when the mark registers. However, if … Read more