Hemp Beverage Update and Potential TTB Oversight

We have all been waiting, with something close to bated breath, for a fix to the looming closure of the THC “loophole” in November. Today, we at least have a small glimmer of potential hope worth watching. Rep. Beth Van Duyne of Texas has circulated a draft bill called the Hemp-Derived Beverage Regulatory Clarity Act. … Read more

Avoid the Red Card: What Businesses Need to Know About FIFA’s Intellectual Property Rules During the 2026 World Cup

With the 2026 FIFA World Cup set to be the largest tournament in history, businesses across the United States, Canada, and Mexico are preparing marketing campaigns designed to capitalize on the excitement surrounding the event. However, before incorporating World Cup-themed branding into advertisements, promotions, or social media content, businesses should understand that FIFA aggressively protects … Read more

Minnesota Adult Use Cannabis: Cannabis Cleanup

Another session of the Minnesota legislature has come to a close, which brings with a new round of changes to Minnesota’s cannabis laws. With this session, SF 4401 was the omnibus cannabis bill that did the heavy lifting when it was signed by the governor at the end of the legislative session. To keep things … Read more

Don’t Mess With the Beaver: What the Buc-ee’s Lawsuit Says About Trademark Enforcement 

Think of all the travel centers you know. Now, think of which one of those has the largest convenience store with 75,593 square feet. If you still cannot figure it out, think of the smiling beaver wearing a red hat with a yellow circular background. You guessed it, we are going to talk about Buc-ee’s!  … Read more

Happy Memorial Day

Memorial Day weekend in Wisconsin usually involves grilling, yard projects that immediately become more complicated than expected, and at least one person insisting they can totally finish rebuilding the deck before Monday night. Underneath all of that though, Memorial Day is serious. It is a day set aside to remember people who died serving this … Read more

Minnesota Hemp Roundup

For the past year, Minnesota’s lower-potency hemp edible (LPHE) market has operated in a state of regulatory grace. As of April 1, 2026, that period has officially ended. The Minnesota Office of Cannabis Management (OCM) has fully assumed the reins, and the rules of the game have shifted from “registration” to “strict licensure.” If you are … Read more

Not All Secrets Are Created Equal: Trade Secrets vs Confidential Business Information

Introduction Not all business information is created equal, especially when it comes to legal protection. Companies often use the terms “trade secrets” and “confidential information” interchangeably, but under Wisconsin law, the distinction is meaningful and can significantly impact both risk exposure as well as available remedies. Understanding how these categories of information differ is essential … Read more