The Curious Case of “Healthy Soap®” (Revised)

A previous version of this blog post failed to take into account some nuance and important facts, namely that Healthy Soap (R) was actually registered on the USPTO’s Supplemental Register. Thanks to our readers for bringing this to my attention and for allowing us to expand on some important trademark basics. As the father of … Read more

Booking.com: More Changes to Trademark Law

Things have been pretty exciting in trademark law over the last few years. The Slants won a case in the Supreme Court to protect their band’s name – overturning a longtime precedent of the USPTO barring trademark protection for “disparaging terms.” Now, the Supreme Court is at it again – ruling against the USPTO and … Read more

Deep Fried Descriptiveness

Fish fry season in full swing here in Wisconsin, but let’s be honest, when isn’t it?  Our love of Friday Night Fish has even inspired websites like Madison Fish Fry to help hungry folk find their next beer battered entrée.  Fish fry products, however, are more than something to stock up for the week’s end.  … Read more