A previous version of this blog post failed to take into account some nuance and important facts, namely that Healthy Soap (R) was actually registered on the USPTO’s Supplemental Register. Thanks to our readers for bringing this to my attention and for allowing us to expand on some important trademark basics. As the father of … Read more
OK, you have gone through all of the questions that Gary set out for you, but now’s the toughest one of all: Do you have the support network at home for this? Start-ups are not for the faint of heart. You will be putting in hours of work – possibly for little or no pay … Read more
I joked last time that I was having an existential crisis about my own value by discussing how much I should pay myself when starting a business, but this week’s post kicks it into high gear as we ask: Are you the right person to start this business? Well, now, these questions are not getting … Read more
Last time in my soap opera, I discussed professionals that I would need to talk to before I started any soap business. I received a nice email from Gary Barber, a committed volunteer at the Madison Chapter of SCORE. He proposed that his first steps are not the professionals, but rather something else: My first … Read more