The Curious Case of “Healthy Soap®” (Revised)

A previous version of this blog post failed to take into account some nuance and important facts, namely that Healthy Soap (R) was actually registered on the USPTO’s Supplemental Register. Thanks to our readers for bringing this to my attention and for allowing us to expand on some important trademark basics. As the father of … Read more

Fight Against The Flow

This is a personal rant. I’ll admit it right off. This is Erin Ogden’s opinion, and I am oddly overly vehement about it. The topic? Flow state. What?! Yeah. Flow state. Read or listen to any productivity how-to and it will tell you about the magical state of “flow.” You must reach it. It is … Read more

State Your Intentions

There are two processes for processing thoughts. One process addresses a lot of our needs. It monitors for threats and opportunities. It is mostly controlled by the amygdala, which means it is a lot of emotion and actions being acted upon unconsciously and automatically. It bypasses the neocortex. The other process lives in the neocortex … Read more

The Lies We Tell Ourselves

Perhaps you’ve seen the meme that tells us that we all have the same number of hours in our day as Beyonce, and look at all that she has accomplished so get going. Clever, but the meme doesn’t include that she doesn’t wake up in the morning and say, “Hmm, what am I going to … Read more