LLC Ya Next Year!

Earlier this year, the Wisconsin Legislature passed Act 258, which will bring updates to Wisconsin’s LLC Law. These changes are set to take effect on January 1, 2023. At a high level, the major updates include the following: For those out there reading, you might be wondering, “What does this have to do with me?” … Read more

Quick (Kwik? Quik?) on the Draw

After moving to Wisconsin, I came to appreciate many things about Wisconsin culture, including the near-universal adoration of Kwik Trip. After a few visits to Kwik Trip, I realized that Kwik Trip was something I had experienced long before ever having been to Wisconsin. In my native state of Iowa, Kwik Trip had been present … Read more

Foreign Entity Registration: What and Why?

When advising clients on forming new companies, the question comes up about where to form the company. Should the client form the company in the state where their business is located (Wisconsin most of the time), or somewhere else? When the client elects for “somewhere else,” their entity is considered a “foreign entity.” This means … Read more

Trademark and Product Placement

Product placement, by which I mean the placement of branded products in films and TV shows, is a prevalent feature in media. As a viewer, I appreciate when product placement is used (in admittedly rare instances) to drive the plot. As a trademark attorney (since I can’t seem to turn it off), I appreciate the … Read more

What’s the Deal with 501(c)(3)’s? (Part 1)

Non-profit organizations, by their nature, provide great value through their missions and services. That is at least part of the reason why they typically receive tax-exempt status, including under Section 501(c)(3) of the Internal Revenue Code (IRC). However, that tax-exempt status is fragile and contingent on meeting and maintaining certain requirements, and an organization can … Read more

When to Hold On, and When to Logo

Logos can be an effective tool. Like word marks, logos can be used to help consumers draw a connection between goods/services and the source of those goods/services. With especially prominent logos, that connection can even be drawn without words (think of a particular swoosh for shoes or golden arches for burgers). With that potential in … Read more

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