The Human Touch in Trademarking: Why Soft Skills Matter in a Digital Age

In today’s digital era, the world of intellectual property is evolving rapidly. With technology making the technical aspects of filing trademark applications more accessible than ever, it might seem like the process is becoming straightforward. And to a certain extent, it is. With user-friendly USPTO interfaces, AI-driven tools, and abundant resources, the barriers to entry … Read more

SUPER BABIES vs. Other SUPER Trademarks

When a fantastic trademark dispute arises, especially one involving superheroes, this trademark attorney cannot help but blog about it. The nature of this particular trademark dispute is epic, perhaps rising to the level worthy of a superhero blockbuster (or maybe that’s just this attorney’s trademark geekdom talking). In either event, like many legal disputes, this … Read more

The Curious Case of “Healthy Soap®” (Revised)

A previous version of this blog post failed to take into account some nuance and important facts, namely that Healthy Soap (R) was actually registered on the USPTO’s Supplemental Register. Thanks to our readers for bringing this to my attention and for allowing us to expand on some important trademark basics. As the father of … Read more

A Question of Price

We help people with contracts that buy and sell their products and their businesses, license their products and their intellectual property, and lots of other things that lead to the question of “What do I charge?” Our first answer tends to be “That’s more of a business question than a legal question.” But that answer doesn’t … Read more

Bottles Up

As a firm of trademark and alcohol attorneys, it’s always a thrill when those two topics collide, especially on a major stage. We had one of those great moments of serendipity last week. The story begins with Diageo, the company that owns Bulleit Frontier Whiskey, a brand of whiskey that might be familiar to our … Read more

Poking Fun or Making a Buck?

My last blog post ended with a cliffhanger: but what about Jack Daniel’s and dog toys? For those of you on the edge of your seats, thanks for waiting. There are others probably thinking, “What is this guy’s deal? First, it was shoes and socks, and now it’s whiskey and dog toys?” For those readers, … Read more