Full Service Retail is Here!
The application for full service retail permissions under the new version of Wis. Stat. 125 is available HERE. Please reach out with any questions on submitting your application!
The application for full service retail permissions under the new version of Wis. Stat. 125 is available HERE. Please reach out with any questions on submitting your application!
The renewal deadline for municipal liquor licenses is coming up soon and because of the coming changes to Wis. Stat. Ch. 125 (2 weeks away!) we’ve gotten a lot of questions about what wineries are supposed to do this year with their license renewals – renew, or not renew? Our suggestion is not to renew. … Read more
02/15/24 Update: A previous version of this post mentioned that product produced under a Contract Production agreement (#2 below) could be counted towards a Host’s total production volume for the purposes of Full Service Retail sale privileges under the new statute, that is not the case. Product produced under a contract production agreement\recipe brewing agreement … Read more
The landscape of Wisconsin’s alcoholic beverage regulations has recently undergone substantial changes with the revision of Wis. Stat. Chapter 125. In this post we will be discussing one of the most substantial changes, specifically, the ability of breweries, wineries, and distilleries to offer beer, wine, and spirits (“full service retail” under the new statute) at … Read more
As many of you know, a significant portion of the work OG+S does is dedicated to the federal and state permitting that is required to open and operate a new brewery, brewpub, winery, or distillery. Inevitably, after the Federal (TTB) and State (DOR) permits are received, many clients ask, “Do I need a license from … Read more
Since I’ve gotten calls on this twice in the past two weeks, maybe it is good public information. No, your Wisconsin Liquor Store/Tavern/Restaurant/Bar cannot direct ship to consumers. It is certainly not legal to direct ship to consumers in Wisconsin. Wisconsin Statutes Chapter 125 requires “face-to-face” sales and prohibits delivery direct to consumers from any … Read more
We’ve been getting a lot (a lot) of questions about how breweries, wineries, or distilleries can practice and encourage effective “social distancing” with their clientele. So, let’s review for the record: Basic Rule: Breweries, Wineries, and Distilleries can sell at their place of manufacture/tasting room for off-premise consumption. In other words, they can all sell … Read more
Actually, I have two. Or, to be more precise, Department of Revenue has two for you. Proposal 1: Fact Sheet 3111: When Must a Person Obtain an Alcohol Beverage Retail License? (Comment Period Closes April 10, 2019) Proposal 2: Fact Sheet 3112: Winery and Class “B” Beer License (Comment Period Closes April 16, 2019) In … Read more