Licensing Agreements Ltd.

If you’ve been keeping up with our blog, you’re aware that Wis. Stat. 125 – Alcohol Beverages recently got a major overhaul. The updated statute, effective as of May 1, 2024, brings significant changes, especially in the area of contract manufacturing for beer, wine, and spirits. We’ve already covered Alternating Proprietorships and Recipe Production (aka … Read more

Cheers to Change: The New Wis. Stat. 125 – Changes for Wedding Barns & Other Venues

I suppose this blog post could be called “All Good Things Must Come to an End.” As part of our series on the changes to Wis. Stat. 125 under Assembly Bill 304 (“AB304“), today we are focusing on some big changes coming down the pipeline for wedding barns and other wedding venues. Read on for … Read more

Bottles Up

As a firm of trademark and alcohol attorneys, it’s always a thrill when those two topics collide, especially on a major stage. We had one of those great moments of serendipity last week. The story begins with Diageo, the company that owns Bulleit Frontier Whiskey, a brand of whiskey that might be familiar to our … Read more

Cheers to Change: The New Wis. Stat. 125 – Contract Manufacturing

02/15/24 Update: A previous version of this post mentioned that product produced under a Contract Production agreement (#2 below) could be counted towards a Host’s total production volume for the purposes of Full Service Retail sale privileges under the new statute, that is not the case. Product produced under a contract production agreement\recipe brewing agreement … Read more

Cheers to Change: The New Wis. Stat. 125 – Full Service Retail

The landscape of Wisconsin’s alcoholic beverage regulations has recently undergone substantial changes with the revision of Wis. Stat. Chapter 125. In this post we will be discussing one of the most substantial changes, specifically, the ability of breweries, wineries, and distilleries to offer beer, wine, and spirits (“full service retail” under the new statute) at … Read more

Contract Distilling? Sure, We Can Do That!

Friday May 12, 2023 was a big day here at the office. Thanks to the efforts of City Brewing and Wisconsin Brewing Company, the Department of Revenue issued a declaratory ruling that approved contract production (through Alternating Proprietorships, or straight contract) between distilleries (and by extension and our reading of the statute, wineries too). This … Read more