Somehow, somewhere, applying for a trademark became an invitation for junk mail and spam. It’s annoying, but some are worse than others. Some of the worst are notices that look like they are from the United States Patent and Trademark Office or foreign offices telling applicants they need to spend more money in order to … Read more
A trade secret is something that gives a company a competitive advantage because others in the industry do not know the same thing. It could be a recipe, a formula, a compilation of data, an algorithm, computer code, and more. It is whatever can be used to gain an edge over competitors by being the … Read more
Photo: © 2008 flikr, flikr2639, licensed by Creative Commons You are looking for a nice photograph to take your website from “meh” to “yeah!” After tooling around, you find the perfect one on someone else’s website. It has everything you could hope for in a photo. It is pretty, professional, and just the right amount … Read more
Just like Steve Rogers through his transition to Captain America, trademarks vary in strength. Some are burly superheroes, and some are weaklings hiding behind their bigger friends for protection. What makes a mark strong versus weak? The level of which your mark describes the good or service that you are selling. There is a spectrum … Read more
Copyright protects the original expression of an idea, but not the idea itself as copyright protection extends only to “original works of authorship.” That is why we can have lots of books, films, TV movies, songs, and more regarding the life of Marilyn Monroe of varying quality. The threshold of what is an original expression … Read more
Fish fry season in full swing here in Wisconsin, but let’s be honest, when isn’t it? Our love of Friday Night Fish has even inspired websites like Madison Fish Fry to help hungry folk find their next beer battered entrée. Fish fry products, however, are more than something to stock up for the week’s end. … Read more
We now know the brackets for the NCAA tournament. How people choose their winners can be everything from favorite colors to hours of study. But two things are always certain during the tournament: Upset wins and a crackdown on businesses using “March Madness” without permission. Starting right around now, many companies are looking to cash in on … Read more
We just arrived home from a two-week trip to Japan. Almost every day, I did at least one thing that some would say I should be embarrassed to admit: I went to Starbucks. Every single day. And I don’t feel bad one little bit. Do you know why? Because my day just goes better if … Read more
Your ideas may know no boundaries, but the protection of them does. Intellectual property laws only protect the subject within the boundaries of the entity that created the protection. There are three types of entities that provide intellectual protection: States (or provinces), nations and regional intellectual property organizations. Nations each have their own intellectual property … Read more