Erin Ogden 
We work with a lot of entrepreneurs and start-ups. Heck, at 5 years old, our firm is just getting out of the toddler stage! So, I get asked a lot about the “how.” How do you start? How do you know what to do? How do you scale? We can answer a lot of the … Read more
People are weird. It really boils down to that. And I’m not excluding myself from that categorization at all. All people are weird. Need proof? Veblen goods are proof. A Veblen good is a good where demand rises as price rises. See?! Weird. But, it turns out that people are weird in a somewhat predictable … Read more
As trademark attorneys, we get the absolute luck to work with marketing firms and graphic designers a lot. It is a lot of fun to work with such creative professionals. One thing that I hear from them over and over again is “Branding is so much more than trademarks!” I agree! But since I am … Read more
Are you thinking about registering a trademark with the United States Patent and Trademark Office (the “USPTO”)? Registering a trademark can be a very smart and effective decision for your business, but it isn’t quite as simple as you might think it is. To register a trademark you need to provide a considerable amount of … Read more
I’ve been doing some research lately about the concept of decision fatigue. What can I say, I’m a nerd. But I have found it fascinating. Decision fatigue is the idea that people get tired of making decisions, and as such either stop making them or are more likely to make poor decisions. There is actually … Read more
A few years back I went through a blogging phase. Around the same time I had fallen deeply in love with thesauruses and chose to fill my blog with an abundance of overdramatic and ill-fitting words like “hullabaloo.” One thing was certain, my blog was never the cause of any kind of hullabaloo. I’m fairly certain my parents were … Read more
You may already know a bit about notaries. That’s when you have to show your driver’s license and sign a piece of paper so the person who pretended they were a bouncer while looking at your ID can put a stamp on the paper confirming that you are you. Or as the Wisconsin Department of … Read more
For a relatively short and simple document, a corporate resolution can be of the utmost importance. The use of corporate resolutions is imperative to the lawful continuation of your business. So today, I am going to walk you through the basics of corporate resolutions and why they are so important. What is a corporate resolution? … Read more
Don’t forget our upcoming seminars: Jan. 14 – Trademarks: https://www.eventbrite.com/e/134033920063 Jan. 21 – Copyrights: https://www.eventbrite.com/e/134073799343 Jan. 28 – Patents: https://www.eventbrite.com/e/134077022985 Feb. 4 – Trade Secrets: https://www.eventbrite.com/e/134077117267 Feb. 11 – IP Contracts: https://www.eventbrite.com/e/134077197507 These are at 9:00 am Central Time via Zoom. You are welcome to come to one, a few or all. Proceeds will go to the Doyenne Group. P.S. … Read more
